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Digital Transformation of SMBs

Masterclass at the Business Show

What does Digital Transformation mean for small & medium size businesses (SMBs)? Visa recently surveyed consumers and merchants in the USA to answer this question, with many of the findings having local applicability. Our research identified the following trends:

• Consumers in the USA also have a strong preference for digital channels and payment methods; for instance:
• 52% of consumers say they would prefer to shop exclusively online,
• Over 80% of consumers mention that digital related benefits such as an easy-to-use website or a digital loyalty program are motivating factors when deciding where to shop, and 78% of consumers rank a digital payment method, such as a card or being able to pay with their phone, as their #1 preferred payment option.
•  SMBs mentioned accepting digital payments increased their sales by an overall average of 8%; and,
• 65% of SMBs agree that consumer spend more when they pay using a card instead of cash.

This Masterclass session will review the research insights along with case studies and practical how-to guides to help SMBs with their digital commerce transformation.


dont miss

Schedule:


Wednesday


  • 11:00 - Digital Transformation of SMBs: Future of Commerce
  • 12:00- Digital Transformation of SMBs: Future of Commerce
  • 13:00 - Digital Transformation of SMBs: Future of Commerce
  • 14:00 - Digital Transformation of SMBs: Future of Commerce
  • 15:00 - Digital Transformation of SMBs: Future of Commerce
  • 16:00 - Digital Transformation of SMBs: Future of Commerce
  • 17:00 - Digital Transformation of SMBs: Future of Commerce

Thursday


  • 11:00 - Digital Transformation of SMBs: Future of Commerce
  • 12:00 - Digital Transformation of SMBs: Future of Commerce
  • 13:00 - Digital Transformation of SMBs: Future of Commerce
  • 14:00 - Digital Transformation of SMBs: Future of Commerce
  • 15:00 - Digital Transformation of SMBs: Future of Commerce
  • 16:00 - Digital Transformation of SMBs: Future of Commerce