What are KPIs?
How do you know if your business is doing well? Regardless of the size of your business, setting KPIs is vital for business success.
Customer Happiness Matters: Use Apps to Save Your Customers Time
When customers have so much choice on where to spend and what to spend on customer happiness matters, Therefore having the know-how and the tools to improve customer satisfaction is a top priority.
Five Key Performance Indicators for your Small Business
Picking the right KPI's helps unlock your businesses potential, and is paramount for any business, but how do you choose the right ones?
Email Marketing 101: 8 Essentials To Tick Off Before You Hit Send
Utilising email marketing can be difficult, explore these essential tips on how to make your emails as effective as possible
Top tips for choosing the right CRM vendor for your business
Investing in the right CRM solution is crucial for any business, but how can decision makers be sure they are making the right choice?
Funding your journey into overseas markets
I run a small business that’s just starting to work with overseas suppliers. I’ve been told I should look into my ‘trade finance’ options. What does that mean?
Improve Your Business Network Security in 5 Easy Steps
You might think that being a small business means you won’t be targeted by hackers. In fact, it’s the opposite.
5 Tips to Position Yourself as a Thought Leader in Your Niche
Establishing yourself as an expert in a certain field is one of the easiest ways to add value to the products or services you offer. When people view you as an expert, they automatically feel a sense of trust, which in turn will make them more likely to buy from you.
Ten Tops Tips for a Tax Efficient Business
Whilst tax is a necessary part of any business, nobody wants to pay more tax than they have to. However, as Angela Wood of Enterprise Tax Consultants explains, many SMEs appear to be doing just that.
Piecing Together the Perfect Finance Package
Are you expanding your business but unsure of the sort of funding you need? Explore the different funding options for your business.
9 Hidden IT Risks That Might Threaten your Business
Today’s big IT advantages come with major risks. Your networks and systems serve as your silent partner in operations. Should they fail – and when they do, it’s usually without warning – you’re exposed not just to an IT problem, but to a potentially large business problem.
Marketing in the Generation of the Time Poor
Gary Vaynerchuk says: Attention is the single most important asset. And he’s right. With technology allowing us to be ever more productive and efficient with our time, we are becoming increasingly aware of ‘wasting’ our time and attention. This makes us unwilling to give up our time for that sales call or to look through your company website.
GeoBiz App is the Official Networking App of the Business Show 2017
GeoBiz App and The Business Show embark on an exciting and historic partnership as GeoBiz is announced as the official networking app of this year’s show. 2017 is the 38th annual Business Show and expects to welcome 25,000 delegates from developing and expanding companies through its doors.
Five reasons you need a sponsorship licence
Any UK company looking to employ someone from outside the EEA (European Economic Area) needs a sponsorship licence in order for that employee to legally be able to work in the country.
Is omnichannel the future for B2B?
Customer experience has become the new battleground for competitive advantage and, across the board, the ability to ‘do it well’ is considered the gateway to brand loyalty and business growth.
5 tips for Increasing your Website Traffic
You’ve paid for a new website for your business, worked hard to get the design and wording exactly as you want it on every page and it’s finally gone ‘live’. You have a shop window to showcase your services, brand or products. So where are your customers?
Why you need to update your anti-virus solutions right now
With ransomware attacks causing chaos around the world, it’s critical that small businesses have the right security systems in place. Because anti-virus is no longer enough to save you from being attacked…
Making your exports pay more quickly
Every time I turn on the news, it seems some government official is talking about how more small businesses should start exporting. I think my product has lots of overseas appeal but...
Growth Driven Design: What it is and why it matters to you
Websites are notoriously a big expense on both your bank account and your time. But in the end you have your biggest marketing tool and best salesperson rolled into one neat package - at least for a while.
The Merit of a Mascot
Many brands and businesses make use of a character, animal, cartoon or even actual human beings to be the front and voice of their company in advertising. But are they actually a good idea for a modern business? Are they tacky and out of date or effective and engaging?
How to make your small business blog invincible to hackers
If you have a small business blog, congratulations on embracing the online life! Digital marketing and, more generally, web development for your brand can make a huge impact on your company’s success. But have you ever considered the fact that your blog might be the target of malicious threats and cyber attacks? And do you know what IT support you need to have in place to ensure you stay safe?
Should B2B companies adopt eCommerce?
In the consumer world, eCommerce is all around us; if we want to buy something, we can simply venture online and do so, anytime, anywhere. As a service, it’s now completely immersed in our culture, embedded in our behaviours and driving our future expectations – but for the most part, it hasn’t yet extended to the realm of B2B. At a time when consumer expectations are being continuously redefined, it stands to reason that now is the time for that to change.
The Anatomy of an App
What does your app do for it’s users? There are many ways in which it can help a user, but what you need to assess, is the quality of help it provides for your target market. It is essential that your app is useful for customers, otherwise it will not be on their phone for long.
Why it Pays to have a Business Plan
A good Business Plan will describe your business now and what you expect it to look like in the future. Focus on how you intend to get there and the implications of the growth. Remember, don’t just make it all sound like plain sailing, you should also make it clear you have recognised potential downsides and pitfalls and have a strategy to avoid, or at least, mitigate them.