5 key reasons to have your own domain name
There are many reasons why businesses, freelancers and even the everyday Joe should have their own domain name.
A domain name, and website, may seem like a no brainer to many; but there are still some people who aren’t sure why they should bother. There are many who do not see the benefit in having a personal domain name, they might believe it to be a waste of time. Believe us, it’s not.
Here are the five best reasons to have your own domain name, from having more control online to branding and a personalised email.
1. You can control what people see when they search for you
This can be split into two different parts. The first is the domain name itself. If you want to sell yellow flowers for example, having the domain name yellowflowersforsale.com is going to help you rank better in Google as you’re using a keyword domain. There is much argument over the use of these kind of domains, but they do still naturally perform better than others.
The second part of you gaining control is that because it’s your website, you get to choose what you do and do not show. You can display only what you want to customers and even hide pages if you don’t want Google to crawl them.
2. It's cheap and easy to obtain/set-up
You might be thinking that all this domain business and website creation is quite costly, but it really isn’t. Most domain names are available for around £8 - £12 a year. The more years you add, the cheaper the domain. You can see which domain names are available to buy using a domain search tool.
Once you have your domain name, you can set up a website. If you want to go it alone, websites such as Wordpress and Wix can be really helpful. However, if you’re a business, you could create a bespoke website using a local website design team. This has the added benefit of being 100% editable (rather than just using themes).
3. You can showcase yourself and your work
Once you have your own domain name you can really showcase your work. You might be using social media to do this currently, but a domain and website works far better as Google prioritises websites over social profiles in search results.
Anyone who has a website and domain will also tend to have a blog. It’s a great way for businesses or freelancers to give something to those visiting the website. A blog can show news about you and your company, and share relevant news and updates within your specific industry.
It’s easy enough to set up, if you don’t have the know-how then you could kindly ask a professional to do it for a very small fee. If you create your website on a simple CMS platform you can automatically add in a blog section. It’s well worth having.
4. It cements your personal and/or business branding
Branding is very important in the online world, so you’re missing a trick by not having your very own domain.
If you’re a business, you absolutely need to have a branded website because this is the main way that people can find you and understand your business online. It doesn’t matter if you only sell one product or offer one service, you can let people know what you’re about on a simple one-page website. We guarantee your customer base will grow as a result.
5. You have the option to create and disguise your own email
Having your very own domain name comes with the bonus of being able to use domain email addresses. This gives your emails a more professional feel. You’re going to trust email@example.com over firstname.lastname@example.org, right?
If you elect to have a private domain name registration, the registrar can provide unique email addresses that constantly change in the WHOIS database (which lists all domain information for all websites). Changing the email address stops you from being contacted by spammers, reducing the amount of emails you get in your inbox.
Do you have your own domain name? We’d love to know how having one helps you and/or your business! Alternatively, if you haven’t and would like to get one, please visit Xenace’s domain page and have a search for the perfect name for you. If you need any help, please do not hesitate to get in touch.
Written by Jade Waddy for Xenace Ltd.
0333 444 44 02