The cloud and BT and the industry backdrop

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More than ever it is important to be customer focused, customers now have changing needs, require flexibility, a known outlay monthly and the ability to be able to meet business demands.

Customers want engagement, a business relationship and for the suppliers to truly understand their situation and to identify the issues that may cause loss of revenue or reduce efficiency.

The relationship should be a partnership where the needs and ultimately the solutions are identified. B.T. have stated they will switch off ISDN services, the intention in the future (2025) being that all customers move to I.P. (Internet Protocol).

VoIP … Voice Over Internet Protocol where vice is broken down over the internet into ‘’packets’’ that are then re-assembled by the recipient’s phone.

The choices over the next few years would be as follows:

ISDN … Move to S.I.P. Session Initiation Protocol … Find a provider (making changes as system needs to be S.I.P. compliant).

Get a new System or Move to the Cloud.

Before we overview ‘’The Cloud’’, let’s look at the reality … Cloud vs on premise where essentially BOTH could be the best solution for your current needs.

The Cloud replaces equipment at the premises of the user and services are instead available over the internet. A provider ‘’hosts’’ the replacement of equipment on site, then it would be in a data centre.

You can evolve to the cloud when you are ready. Some have old cabling and this may not be suitable for another traditional system or cloud (I.P.) system replacement as requirements are Cat5e or Cat6e cabling. Often to re-use the old equipment where compatibility exists can be made. Reviewing by the supplier may benefit by reducing line rentals, call charges and maintenance costs.

The savings can be made immediately and in the future, cloud can be operated with more potential savings as maintenance costs are no longer relevant as nothing is on site as well as greater voice call savings.


Before, telephone systems and the respective services they offered were all ‘’on site’’, now these replaced by services over the internet where providers use connected data centres. Th main focus and benefits are the costs to operate, monthly subscriptions rather than outright purchases and the ability to flex up and down for users and the business needs. The handsets (I.P.) use the internet and the voice details are broken down into packets of data, via switch and router to the server in the data centre. Voice and data can complete for bandwidth … voice must be prioritised and voice calls need 100 Kb up and down to work properly.

Advantages (Connectivity is key) and ideally be based on FTTC or better leased lines often chosen for larger installations.

Remote / Home Workers: Working from home, the user is part of the system … busy lamp fields … see who is busy and interact.

Satellite Offices: Remote connection (internet) … you can work without having to buy a system.

Disaster Recovery: The ability to manage call destinations and be reactive with business needs.

Savings: Cost saving with internal calls and remote worker internal calls provided free.

Accountability: Call logging and call recording.


Cloud features as standard

Hot Desk: Plug in and your settings are saved to your phone.

Voicemail to Email: You can be available and work efficiently whilst out of the office.

Hunt Groups: You can style your business needs and how you deal with your clients.

Conference facility: Work efficiently and cost effectively.

Auto Attendant: Be streamlined and appear a bigger business than you are.

Call Recording: Dispute resolution, collect and send emails as wav files.

Skype UC: Integration into Skype for business, cost efficiency, softphone and handset options, on premises or Office 365.


Connectivity We have discussed ‘’The Cloud’’ … points to consider

It relies on connectivity and this again is better the fewer that you share your internet with (contention).

In past, ADSL was used and voice and data competed for what went first.

Best practice F.T.T.C. where B.T.’s exchanges are enabled and provide Exchange to the Cabinet (full fibre) … Cabinet to the premises, the last leg, usually copper and this can reduce the effectiveness of the product.

Larger installations, leased lines now more popular with 100Mb bearers but a choice of exposure.

Even larger installations are having 1Gb / 10Gb installs.

Lots of functionality and no internet ‘’sharing’’ with the ability to support CCTV, Voice, data, conferencing, video conferencing and all the company’s needs. Sometimes offering additional revenue streams where it’s ‘’sublet’’.

Lead times are longer and there are potential additional installation costs that are not known until survey (E.C.C.’s).

Radio wave (wireless internet) offers good connection and a much shorter lead time … if available.


Blayne Eastwood

Ikonix Telecom Ltd.

01622 843421