5 tips for Increasing your Website Traffic
You’ve paid for a new website for your business, worked hard to get the design and wording exactly as you want it on every page and it’s finally gone ‘live’. You have a shop window to showcase your services, brand or products. So where are your customers?
Unfortunately, when a website goes online, it’s not a case of sitting back to watch the site traffic and conversions grow. It is difficult to get traffic to your site and even tougher to turn visitors into paying customers.
Luckily, there are a number of things you can do to get potential customers visiting your site so you can convert those visits into business for your company.
Optimise your site with commonly used industry keywords and phrase:
It is worth spending some time to see what keywords your competition have used to optimise their site. Is your business dependent on customers in a specific area? Make sure you mention the areas you serve in the website content.
Devise and maintain a weekly or monthly newsletter:
By providing regular, informative emails, you can position yourself and your company as an online ‘influencer’ in your industry, which will itself bring more visitors to your site.
Use Facebook Ads:
A great way to build an audience is to utilise Facebook’s advertising platform. Facebook holds a wondrous amount of user information, allowing you to target who sees your adverts from an extremely detailed list of factors. You can target Facebook users by their age, gender, location, interests and browsing habits, just to name a few.
Use Pay-Per-Click Advertising:
Google Adwords is the largest advertising platform online. If you have optimised your site for search engines and are awaiting the organic fruit of your labours, Adwords can kick start your web traffic as well as provide you with information that will benefit your website and business in future.
Create Cotent for Both Customers and influencers:
There is nothing that search engines like more than new content. If you can devise an industry-focused blog, a compendium of helpful, relevant tips or a news section for your website and keep to a regular schedule, you will soon position yourself and your company as authoritative within your online industry.
It is important to create content that will interest potential customers, reassure them that you are the best at what you do and help convert them to paying customers. It is also important to consider creating content that will interest other professionals and influencers within your trade. If you create great content that other businesses want to share with their audience, you gain instant access to a whole new demographic of potential customers that you can poach away from your less online-savvy competitors.
By taking a proactive approach to your digital presence and creating regular new content in conjunction with paid advertising and SEO, you will soon find your visitor statistics improving. Establishing yourself as an influencer online may take some time but the benefits are well worth it. Good luck!
Company Name: BoostOnline UK
Phone: 020 3151 8851