5 Tips to Position Yourself as a Thought Leader in Your Niche
Getting to such a position isn’t something that can be achieved over night. Thought, time and money all have to be invested if you want to reach the top of your chosen field.
The good news is that there are certain shortcuts that can help you to get there faster. By following our list of five tips below, you’ll be on right path to becoming a thought leader in next to no time.
If you want to establish yourself as a thought leader, you have to be producing plenty of quality content on a regular basis.
Blogging is the most logical place to start. On average, sites that have their own blog have 434% more indexed pages. How does this benefit you? It simply means that search engines, such as Google, will recognise your site as a valuable resource of information, something that will help to improve its search engine ranking. The higher your ranking, the more clicks you’ll get on your site.
It’s worth keeping in mind that Google’s algorithms tend to favour content between 1,140-1,285 words, so blogging isn’t something you can necessarily quickly squeeze in at the end of each day. If you’re still not convinced that it’s all worth it, get this: B2B marketers that use blogs receive over two-thirds (67%) more leads than those without.
Mix it Up
Mixing up your content is a great way to keep your readership engaged. Try to produce any of the following alongside your blog:
Doing this can increase your brand awareness across several different platforms, which will only help to improve your credibility in your chosen industry.
Once trust a level of trust has been established between yourself and your audience, the easier it will be to bait them into buying your products or services.
If you’ve read through to this point of the article, go ahead and give yourself a pat on the back. Nearly half of people (43%) say they skim through content, so you need to use all the tricks of the trade to capture their attention.
Polls, photographs, videos, headers and quotes can all help you to achieve this, but if we could give you one tip above all else, it would be to keep things conversational. There’s nothing worse than trying to read through dry content that’s full of business jargon, so write in a style that’s more in line with how you speak.
Get it Right on Social Media
Many companies use social media solely to post links back to their own site. We hate to break it to you, but this approach will very rarely grow your standing in your industry.
The key to social media is its name. You have to be social. Start by answering people’s questions and joining in conversations that you feel like you can contribute to in a meaningful way. Of course, share your own content, but don’t be afraid to share others as well. If you scratch someone else's back, they’ll be much more likely to consider scratching yours by sharing some of your content.
When used effectively, social media can be a great place to build relationships that can come in handy later down the line.
Your content doesn’t have to just be restricted to your own site. One of the best ways of getting yourself known is to produce guest blogs for other popular websites. Obviously, this is only worth doing if the website is in some way related to your company’s field.
To be considered as a contributor, you’ll have to be willing to produce content that fills a certain void on their site. If you’re not an expert on the topic, stay away.
The old adage of quality over quantity really does ring true when it comes to thought leadership. Although it can be tempting to splurge out as much content as possible to try and increase awareness around your brand, this approach can end up backfiring if your content isn’t up to scratch.
Why? Well, a large number of consumers and business leaders use thought leadership to assess the calibre of a businesses’ thinking, an opinion that is backed up by a recent LinkedIn survey of business decision makers. If your content lacks any sort of relevance to the reader or is poorly written, it’s likely that they’ll take their money elsewhere.
COMPANY NAME: EAK Digital Ltd