Ben Jeffries is a 22-year-old entrepreneur, specialising in influencer marketing and social media. At 15, Ben had already set up his first business, Breeze, a clothing company of modest success born off the back of a slang phrase him and his friends used to throw around. It was a small-time business, but it provided the spark of inspiration that led Ben to drop out of Bath University and build Influencer, one of the UK''s largest influencer marketing companies. He''s now 22.
Ben has led Influencer to become an industry-leading business in marketing''s hottest sector, raising their first round of investment on Crowdcube in under 24 hours. Ben has since partnered up with YouTube sensation Caspar Lee as a co-founder and appointed him CMO, whilst leading his team to close a further £500k investment round for Influencer.
Understanding Influencer Marketing And Why It''s So Effective
During Ben''s session, he will speak about how he came to start Influencer aged just 19 years old. 3 years later, influencer marketing has taken off, and Influencer with it. Ben will discuss the reasons behind this boom in the industry, with a special focus on the current move away from traditional marketing channels, as well as looking at how brands and businesses can use influencer marketing to increase their ROI and reach their target audience.