Sarah Wood

Sarah Wood is the co-founder and co-CEO of video ad tech company Unruly, where she ensures the company delivers the most awesome social video campaigns on the planet. Sarah has been voted Business Insider''s #3 Coolest Woman in Tech, Veuve Clicquot Businesswoman of the Year, Ad Age''s 20 Women to Watch in Europe.

She is also an associate lecturer and course convener at the University of Cambridge, covering topics such as theories of remediation, meme culture and internet celebrity.

Sarah was named an OBE in the Queen’s 2016 summer Honours List and is seen as a leading light in the British technology scene.

Sarah Wood on building a social video advertising business

Real Business interviews Sarah Wood, co-CEO of Unruly, to find out how the founding team went about setting up an advertising technology company in 2006 and then built it up into a market-leading service – winning countless awards along the way. As the firm behind making the famous Evian’s Roller Babies go viral, she’ll also explain how she sold her business to News Corp in 2015.


  • Jon Mowat: Speaking at The Business Show

    Jon Mowat

    What’s the winning formula for video content?

  • James Rostance: Speaking at The Business Show

    James Rostance

    Video For Marketers & Entrepreneurs: 20 Minute Masterclass

  • David Tovey: Speaking at The Business Show

    David Tovey

    21st Century Business

  • Lee McQueen: Speaking at The Business Show

    Lee McQueen

    Raw Talent Academy: The story behind the success