Simon Woodroffe

Simon Woodroffe OBE is the creator of YO! Sushi, the conveyor belt sushi restaurant chain which opened in 1997 and now has over 100 sites around the world. He then launched YOTEL, the world's most radical hotel in 2007, which now operates a number of sites including 700 rooms in New York City & Singapore, with San Francisco opening later in 2018. By 2020, YOTEL will operate 14 hotels across 6 countries and 3 continents. Not content with resting after all that, Simon is now working on YO! Home, his re-invention of the city apartment which looks set to launch in Manchester in 2019. Simon left school at the age of 16 and spent 30 years in the entertainment business designing and staging concerts for many artists including The Moody Blues, Madness, Rod Stewart, Stevie Wonder and George Michael before embarking on his YO! adventures in the mid 90's.

How I got my YO!

What do you do when you've been a roadie, stage designer, TV executive, have got to the age of 40, nearly run out of money and are unemployable with a family to support? You start a conveyor belt sushi bar.

That's what Simon did and letting you into his world and mind tells you about what he learned along the way and ho he stayed on the tightrope to open YO! Sushi, YO! Below, YO! to Go and YOTEL and soon YO! Home.

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