Alun is a highly experienced branding specialist. He was a corporate Marketing Director managing brands in the UK and across international markets for major companies, particularly in the paper and print sector. He has also been an Associate Lecturer in the Business School at Oxford Brookes University.
He has now moved onto the other side of the fence and runs the Luna Branding agency and believes passionately in the importance of sound strategic thinking that fits your business goals, before diving into the exciting creative design work. Alun’s philosophy for his own business is to be brand specialists and not limit the Luna work to specific sectors or size of business.
He knows the added value branding provides and gets a buzz from working on projects from start-up ventures to major rebranding projects.
Branding essentials for SME business growth
Branding is a practical and evolving discipline that is not just about applying text book principles. This seminar will look at the practicalities of branding your business, including what you must do and what you need to manage carefully.
Every business can benefit from a strong brand that fits your business values, style and strategy. SME Branding needs to be focused on business growth and success.