With a background in technology, Colin joined Lightspeed’s mission to help independent, local brands to thrive by using cutting edge point of sale and eCommerce solutions. He’s passionate about digital marketing, storytelling and all things small business.
The No Compromise Approach to Omnichannel Retailing
Today’s shoppers shift instinctively between digital and offline channels on their path to purchase. No matter the location, platform or device they choose, they expect a single, omnichannel brand experience.
Join Colin Price, Marketing Manager at Lightspeed, as he explains why it's so essential for today’s independent business owners to adopt an integrated approach to retail, taking the best of both worlds to sell online and in-store from a single platform..