BSU Marketing Theatre

Keynote 1 Keynote 2 Keynote 3 YBC Theatre 4 Theatre 5 Theatre 6 BSU Marketing Theatre Theatre 8 Financial Services Theatre SME Marketing Theatre Theatre 14 Theatre 15

Wednesday 16th May

Thursday 17th May


11.00 - 11.30

Shaqir Hussyin

Digital IMarketing Kickstarter

A free 30 minute session designed to give you a crash course on how to create digital income using everyday technology. Wealth academy teaches you how to start your business, sell your products and services so you can scale your income. Join the seminar to learn from Wealth Academy’s CEO and watch him teach main business and marketing principles for generating an online income.


11.45 - 12.15

James Nicholson

How to rank your site on Google in 2016 and beyond

In this seminar, James Nicholson will discuss the latest ways of ranking your website in 2016. Tactics from years gone by have changed a great deal, so you need to ensure you are up to date with the latest techniques. James will also advise how you can avoid Google penalties such as Google Panda and Google Penguin.


12.30 - 13.00

Søren Pople

The essentials for kick-starting your Business in a digital age

Setting up a business can be a daunting prospect for a lot of entrepreneurs. The seminar will cover the key fundamentals that any new business leader should consider. The first half will be about the basics of setting up a business and the core requirements of managing a company. The second half will explore the different marketing channels that are available and how these should be implemented.


13.15 - 13.45

Aurangzaib Chawla

Starting a Business: The Basics

As a new start-up you will be choosing your product or service, then business name, its structure and how you are going to run it. You will be thinking about capital or funds you need to realise your dream of running your own business and also how you''''re going to attract customers. This seminar will outline your different options. It will give you guidance on business plans, accounting and legal requirements that must be met when starting up a business.


14.00 - 14.30

Marcus Twitchett

Small Business Sales and Marketing That Works!

You have a small business but don’t have time or money to devote to a sales and marketing strategy. During this seminar I will outline 5 proven strategies (with well known examples) that will increase what matters most – sales and profits! It’s the same formula we have used successfully for over 150 of our SME based clients at Zymplify – I have the data and case studies to back up my findings.


14.45 - 15.15

David Jefferson

CRM/XRM is a Journey, Not a System

Some organisations have secured enormous returns from their CRM investments. Why/how? We will review excuses, complaints and other misinformation about why some management teams were disappointed. From JI’s 25years’ experience, we will share 5 absolutely vital CSF’s. We will challenge audience members, with positive stories and those with CRM ‘burns’ to put forward some better ones. One sentence per contributor. Come armed, think expansively, make a difference, go home wiser


15.30 - 16.00

Carrie Ann Sudlow

The power of persona marketing

An insight into how to clearly identify and build key personas to market your products and services to. I will show you how tailoring your marketing to specific personas can help you continuously optimise your value proposition to specific types of customer and how this will transform the performance of your marketing.


16.15 - 16.45

Claire Elbrow

Telling Stories.

Gaining great PR is vital for any size of business. Claire will talk about how a small business or start-up business can compete with the big boys and get in front of those journalists!