Digital Marketing Theatre

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Thursday 17th November

Friday 18th November


11.00 - 11.30

David Taylor

Are you geared up for the new digital marketplace?

Can you confidently say that you understand the digitally-savvy customer in 2016? Do you know who they are, how they communicate and how do you give them what they want? This half-hour presentation by social media author and FSB Corporate Communications Co-ordinator David Taylor will explore the background to today’s digital landscape, the latest trends in communications, who owns your brand and understanding your digital footprint. David will ultimately examine how you can be more profitable, reduce your costs and ensure your company’s long term viability in today’s fast-moving world of business.


11.45 - 12.15

Stephen Clark

From ZERO to HERO ! Start-Up heaven – KEYS to success

We share the TOP keys to business success with the essential elements that will drive your success online. We describe the ESSENTIAL DO’s, Maybe DO, and DON’T DO.


12.30 - 13.00

Simon Jacobson

Online Marketing - Why One Size Will Never Fit All?

Online Marketing has evolved at such a rapid pace over the past 20 years, it can be hard to keep up. For Small businesses and Start-ups, the challenge of where to put our first £1 is often the greatest one. The most popular method online is Search Engine Marketing. Here, Microsoft lifts the lid on the size of the opportunity for you, and how to target your audiences, as well as how to kick-start and optimise online search campaigns easily using the Bing Ads platform.


13.15 - 13.45

Jason Mayo

10 ways to make your product shots sell more products

With only a screen to view your merchandise, online customers need to be able to see your products at their best before they will buy them. In this talk I will be focusing on the importance of good product imagery and how people can engage with that image, whether photographed, computer generated or in VR. The pitfalls, the success stories, basically all you need to know to be sure of having a web site filled with compelling content that people will want to buy from.


14.00 - 14.30

Caroline Lavelle

5 top tips for using digital marketing to help your business succeed

Caroline presents the key digital market trends and insight into some of the new digital marketing technologies of the future. This presentation will outline the 5 top digital marketing tips in staying ahead in a constantly advancing digital world and ensuring your business is setup to succeed.


14.45 - 15.15

Jon Mowat

What’s the winning formula for video content?

Wondering how to crack the code to help your business? One of the UK’s top content creators reveals how. Video is now a vital part of the marketing mix; if you don’t already have a video strategy it’s likely your competitors do. But is your video content working? Hear how our formula can help you cut through with video that moves, engages & converts.


15.30 - 16.00

Alastair Thornton

Proven strategies for profitably finding new customers

Finding potential customers isn’t that hard, finding enough of them, getting them to buy and doing so in a profitable and sustainable way is a far bigger challenge. will use its experience of finding new customers for over 3.7m clients to highlight the key activities that make the difference between just covering the basics and being successful in a digital and mobile environment.


16.15 - 16.45

Jean-Guillaume Burlet

The Questions You Should Ask Your Cloud Service Provider

Security is a concern when companies contemplate a move to the Cloud. The main obstacles for organisations adopting cloud-based IT services are concerns about data privacy, security and losing control over their infrastructure. There are best practices you should follow for peace of mind when moving to the Cloud. Together we will discuss the main questions you should ask to know which solution best suits your needs.