Keynote 2Keynote 1 Keynote 2 Keynote 3 YBC Theatre 4 Buy A Business Theatre Theatre 6 BSU Marketing Theatre Theatre 8 Financial Services Theatre SME Marketing Theatre Theatre 14 Theatre 15
Wednesday 16th May
Thursday 17th May
11.00 - 11.30
The growth of mobile is making the world more connected than ever. By 2020, smartphones will account for two out of every three mobile connections, creating an online community of almost 6 billion people. This will create an incredible opportunity for businesses to engage with customers around the world. Ten years ago, international expansion was beyond the reach of all but the largest or most determined of businesses. Join us to hear how it allows local business become global and small business become large.
11.45 - 12.15
2017 saw an explosion in the number of brands engaging in influencer marketing. Searches for 'Instagram influencer' increased three-fold and these figures are only set to rise: 39% of marketers confirmed they will raise their influencer marketing budget in 2018, whilst many more brands will be joining the trend. Ben will deliver an overview of how to engage in influencer marketing and how to make your campaign ground-breaking in 2018.
12.30 - 13.00
Grenade is now a household name, and one of the fastest growing brands in the UK. Founded in 2013 by Alan & Julie Barratt, the brand has won a multitude of awards for its innovative products. As a £500 startup from a spare bedroom at home, the Barratts sold shares in Grenade in March 2017 valuing the business at £72M. Join Alan, still CEO of the business, as he shares a valuable insight into the highs and lows of building a global lifestyle brand from scratch.
13.15 - 13.45
Why Marketers Should Care About AI
Artificial intelligence is more than just today’s buzzword – it's an important topic that's set to transform individual lives and businesses for years to come. There is, understandably, a mix of fear and apprehension for what AI can achieve in the future. Microsoft believes the goal of AI is to amplify human ingenuity with intelligent technology. Here, Simon lifts the lid on AI and how it is set to transform marketing.
14.00 - 14.30
In the world of International Motor Racing, Perry McCarthy is known for his speed and humour. But he is also famous for his determination, opportunism and deal-making abilities. His motto is "Whatever it takes" Across his career, there were many difficult times for Perry and his young family but he would not give up, either on or off the track, always finding a way to make things happen. Here’s how ...
14.45 - 15.15
FROM STRESSFUL TO SUCCESSFUL
Former Dragons' Den 'Dragon and award winning entrepreneur Rachel Elnaugh talks about the highs and lows of her entrepreneurial journey and how it lead her to a deep understanding of trauma healing and the adrenaline response. If you are finding business (or life!) stressful, or that you are constantly in a state of 'fight' or 'fear' then you must attend this seminar! Rachel will help you enjoy every moment of your business adventure - and show you how to manifest success magically and effortlessly!
16.15 - 16.45
INCREASE YOUR INFLUENCE IN A RELATIONSHIP ECONOMY
It’s not what you know…. It’s who you know, and how well they know & trust you. Successful people seem totally magnetic, attracting people & brands to them. They ooze credibility and manage perceptions.In this talk Warren shares why it is important to have a strategy when it comes to your influence & raising your profile. He will share with you several key strategies for building reputation and creating impact.