Optimisation Theatre

Auto Enrolment Theatre Branding And PR Theatre Business Growth Theatre Business Startup Theatre Business Support Theatre Cash Flow Theatre Digital Marketing Theatre Financial Services Theatre Future Of Business Theatre Keynote 1 Keynote 2 Optimisation Theatre Raising Finance Theatre Small Business Advice SME Marketing Theatre SME Theatre 1 SME Theatre 2 Startup Support Theatre Wiley Startup Theatre

Thursday 17th November

Friday 18th November


11.00 - 11.30

Nick Hine & Jane Wheeler

Top Tips: How can SMEs avoid employment problems?

Hine legal is a London based firm of solicitors specialising in employment law issues and will speak about good recruitment practices to get the right staff, the importance of robust employment contracts to protect your business and how to tackle performance issues and absenteeism to minimise management time and cost to your business. Stand number 806 www.hinelegal.com


11.45 - 12.15

Daniel Riahi

5 Reasons Why Your Website Needs a VIDEO Immediately

Whether you run a small business or a large corporation, nowadays video is a must have on your website to explain and sell your business. Daniel Riahi, co-founder of MODETRA Creative will show you the key elements to create an effective video and help you transform and grow your business.


12.30 - 13.00

Ivan Yordanov

Top Cyber Threats Targeting SMEs And Is Your Business Vulnerable?

What Ransomware Is and How to Keep Your Business Safe from It. What To Do If You Suffer A Data Breach? How Cloud Backup Can Prevent Business Loss? Why Antivirus Is Not Enough And What To Do About It? Keeping employees up to date with company computer policies.


13.15 - 13.45

David Duyile-Knight

How to generate leads with video marketing

How to generate leads with video marketing will focus on a number of easy to action steps for all budget types. If you have a brand new business with zero to no marketing budget, we have some ideas to share that will help you get started. If you do have a budget for marketing but no time to get started or no idea where to start, we have some tips to get you noticed and moving on the right track.


14.45 - 15.15

Luke Sartain

How to Optimise your Website for Search Engines in 2017

No secrets, no smoke and mirrors. A transparent summary of how to optimise websites leading into 2017 and how any company can achieve fantastic results regardless of budget.


15.30 - 16.00

James Rostance

Video For Marketers & Entrepreneurs: 20 Minute Masterclass

The 7 most important elements of marketing videos in 2016. Why your next video needs to be produced in 4K Ultra HD if you care about your Return on Investment. Managing video projects: An introduction to, and a full FREE COPY of The Executive''s Guide To Successfully Commissioning Video Productions by James Rostance (RRP £12.99) (Free copies in Kindle or Audiobook format).


16.15 - 16.45

Colin Price

The No Compromise Approach to Omnichannel Retailing

Today’s shoppers shift instinctively between digital and offline channels on their path to purchase. No matter the location, platform or device they choose, they expect a single, omnichannel brand experience. Join JP Chauvet, President of Lightspeed, as he explains why it's so essential for today’s independent business owners to adopt an integrated approach to retail, taking the best of both worlds to sell online and in-store from a single platform.