Small Business Advice

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Thursday 17th November

Friday 18th November

speaker

11.00 - 11.30

Stuart Balmer

Make Branding Work for Your Small Business

Large corporations spend thousands on branding with good reason. This seminar will show how even SMEs and Micro Businesses can build a brand and add value to their enterprise with zero budget. Branding is not just a logo. When you''re in one of the most competitive markets in business, how can make yourself distinctive? It''s your brand and the story behind it that will make you more attractive than your competitors. By having a strong brand identity you''re telling the world that they can trust you and invest their time and money with you. From this seminar you will discover the 7 key elements to building a brand.

speaker

11.45 - 12.15

Ian McIntosh

Reputation Management in a Franchised Business

A trusted reputation has to be earned, but social media and the modern marketing environment offers an opportunity to turbocharge your brand and business reputation. These new channels are needed to be understood and managed effectively and those that do it well can improve their rate of growth, make significant reductions in their marketing expenditure and improve the bottom line. RED Driving School trains its own Instructors who then operate as franchisees-which makes for an interesting case study.

speaker

12.30 - 13.00

Kevin Jackson

Becoming a consultant

Are you at a crossroads of your career, like the idea of running your own business, having the flexibility and work/life balance but thinking I have all this experience, but what do I do with it? Kevin can explain how to establish if a portfolio of strategic part-time roles is right for you and importantly where the work would come from and how to fund this new career.

speaker

13.15 - 13.45

Andy Smith

Stop competing on price, get paid what you are worth

Differentiate yourself from your competitors. Follow a simple 6 step process to becoming the dominant brand in your niche. This seminar will explain how and why you need to stand out so that premium clients will seek you out.

speaker

14.00 - 14.30

Catherine Turner

THE AMAZON OPPORTUNITY: INTRODUCTION TO THIS ACCESSIBLE BUSINESS MODEL

Learn more about why running your Amazon Business is a certain fast and scalable model with a very low start-up cost. Anyone can grab a share of this fast growing $ 15 trillion-dollar market place without the need to invent or develop your own products. Catherine will explain how converging business trends create a unique window of opportunity that you can take advantage of right now to change your life forever.

speaker

14.45 - 15.15

Siraj Salim

One, Three and Five Year Digital Product Planning

We will discuss managing R&D in tech-based and non-tech-based businesses that are looking to digitalize their offerings. Good planning reduces the cost of product development and increases effectiveness. We will be talking about these and other themes in digital and mobile product planning.

speaker

15.30 - 16.00

Tushar Agarwal

Quick hacks to save money on your office spaceQuick hacks to save money on your office space

If you are looking for office space or might be in the near future, this talk will guide you on the tips and tricks of beating the property market. Tushar will uncover the easiest and simplest hacks for finding and renting your ideal office space, as well as how to save money on it too.