SME Marketing Theatre

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Thursday 17th November

Friday 18th November

speaker

11.00 - 11.30

Charlotte Nichols

Harvey’s horrible hashtags and other social media sins

Social media is an extremely valuable tool to build your brand….when done correctly!When not, it can destroy your reputation and ruin your business. Are you feeling guilty? Do not despair, repent your sins and cleanse your social souls with Harvey & Hugo. You’ll be tweets away from hashtag heaven after listening to our humorous tales of horrifying social media behavior.

speaker

11.45 - 12.15

Dr. Peter Cain

Marketing mix modelling and the consumer purchase journey

With the advent of digital marketing, the role of media in the product purchase decision has evolved significantly, typically involving a network of interactions between traditional advertising, online search, website research and social media. This presentation outlines how the measurement of marketing effectiveness has adapted to deal with this complexity, capturing the role of paid, owned and earned media in the modern off and online consumer purchase journey.

speaker

12.30 - 13.00

Stuart Alldis

Avoiding the Pitfalls

Approximately 70% of Creative Digital Agency's new business have a digital project that is less than a year old, or are mid project with another company, resulting in £175,000 in wasted investment. This seminar aims to equip you with the right questions to ask when embarking on a website/digital project to avoid these costly pitfalls.

speaker

13.15 - 13.45

Kelly Teasdale

The 7 Marketing Superpowers that will accelerate the growth of your business

Kelly will share top tips on avoiding the most common mistakes that small and medium size business owners make when marketing their products and services. She will also give attendees the 7 marketing superpowers they need to accelerate the growth of any business fast. This seminar distils Kelly’s 15+ years of experience in marketing for FTSE 250 companies and hugely successful SMEs in to just 30 minutes. Not to be missed!

speaker

14.00 - 14.30

Alun Williams

Branding essentials for SME business growth

Branding is a practical and evolving discipline that is not just about applying text book principles. This seminar will look at the practicalities of branding your business, including what you must do and what you need to manage carefully. Every business can benefit from a strong brand that fits your business values, style and strategy. SME Branding needs to be focused on business growth and success.

speaker

15.30 - 16.00

Ian Dickson

10 Game Changers for 2017

10 of the most powerful business strategies any SME business can use to ensure 2017 is their best ever year.

speaker

16.15 - 16.45

Tiz Gambacorta

How To Get More Leads, More Sales With Email Marketing

How can you use technology to generate additional leads and sales for your business without investing more time or money? Learn from Tiz Gambacorta how you can use email marketing and marketing automation to automatically attract more leads to your business, nurture and upsell them. Tiz has been defined as "one of the brightest email marketing minds" by his previous seminar attendees and students so don''t miss this class!