Following on from an infographic posted on our Instagram page @thebusinessshowuk, this article will take you through the benefits of exhibitions for your business by listing some statistics. The point to the ever-growing success that can be gained from exhibiting at trade shows.

The Statistics:

• 64% of exhibitors plan to exhibit at more shows in 2023 than compared to 2022 (Sоurсе: Display Wizard Trade Show Exhibitor Report 2022)

• 70% of businesses exhibiting at trade shows generated brand awareness and new leads in 2022. (As above).

• 65% of businesses agreed that in-person exhibitions were a very valuable part of their marketing strategies. (Source: Display Wizard Covid 19 Trade Show Report 2022).

• 75% of exhibitors predicted a positive future for business shows. This includes better lead generation, brand awareness, and a greater ROI. (Display Wizard Exhibitor Survey).

• 81% оf those attending a business exhibition hаvе buуіng аuthоrіtу. (CEIR: Thе Sреnd Dесіѕіоn: Anаlуzіng Hоw Exhіbіtѕ Fіt Into the Ovеrаll Marketing).

• There is also a greater benefit to employees of an exhibiting company. 58% of businesses said that their staff developed their knowledge of the products and resources they offer at an exhibition. (Display Wizard Trade Show Exhibitor Report 2022).

• On average it takes 4.5 sales calls to close a sale, but with a lead from an exhibition it only takes 3.5. (CEIR: ‘The Cost effectiveness of Exhibition Participation: Part II).

• Face-to-face networking works! 71% of SMEs generated business from this method. Exhibitions are great places for growing your contact list. (Display Wizard SME survey).

This speaks to how invaluable it can be to exhibit at a business exhibition. Sometimes the more traditional face-to-face methods of a trade show win out over modern digital marketing methods. If you’re interested in learning more about how you can get involved with our show, The Business Show, reach out at enquiries@thebusinessshow.co.uk.