The Elegant Initiative was founded on the premise that the fashion industry, while glamorous, often overlooks its potential for societal impact. Recognizing the power of influencers and fashion activists in shaping trends and opinions. The company emerged from a desire to address and solve prevalent issues within the fashion industry and its supporting sectors, such as environmental sustainability and social justice.

We are a cohort of individuals who are seeking to create an impact on the world using the medium of fashion, photography and creative arts. A platform for influencers, creatives and artists. Elegant Initiative's long term goal is to move customers from conventional brands to fashion activist brands.

Fashion Brand Creation

A Voice To Be Heard. The Elegant Initiative seeks to revolutionize the fashion industry, taking fashion activism as a base for development of brands. Each brand has a story to tell, each brand owner a voice to be heard. Some of the well known brands created by the Initiaitve include Fique, Arabella Couture, B.LUCILE and Le Celeste.

Inception

Elegant began its journey as a vibrant marketplace dedicated to showcasing fashion activist brands alongside a diverse array of global clothing. In this context, fashion transcends mere aesthetics; it emerges as a powerful medium of communication, with garments serving as vessels for strong messages that are deeply influenced by prevalent social and historical values. Scholars and thinkers regard fashion activism as a compelling visual expression of critical social beliefs and ideas, all aimed at fostering meaningful change and inspiring dialogues within society.

A Global Platform

Elegant Initiative distinguishes itself by offering a unique blend of services: a global e-commerce store featuring fashion activist clothing, talent management for influencers advocating for positive impact, and community networking events focused on networking and voicing various causes. A incubator for social entrepreneurs in the fashion industry.

The company also provides brand management, clothing manufacture and brand media placements for B2B customers.

Fashion-Tech

The combination of technology and fashion, where fashion acts as the medium to voice a cause and technology aiding in the implementation of the causes. Wearable technology being an further example of convergence of these two largest industries in the world, whilst social initiatives being the catalyst to implementing solutions to deep rooted problems.

The Elegant Research and Development team delves deeper to innovate the fashion, photography, film and music industries