Chris Cook has been directly involved in the franchise industry since 2007. Leading his team at the Chantry Group, that offers a mix of related services that help franchisors and franchisees grow their businesses, maximise their valuation and ultimately enjoy a successful exit. The client portfolio includes some of the biggest brands in the world, spanning almost all sectors. There's also a Chantry Foundation, a charitable arm that takes three businesses each year and launches them into the sector. 

He's also been a multi-territory franchisee of a commercial cleaning business since 2013, and has built up both businesses to operate with their own management teams. 

A Chartered Marketer for two decades, he's been a QFP trainer for the bfa (British Franchise Association) for over eight years and has other business interests that provide additional knowledge and experience.