Gethyn Ellis is a Microsoft Data Platform MVP and seasoned consultant with extensive experience in helping businesses across Europe and North America optimise their data strategies. He runs a successful consultancy practice in the UK, specialising in managing data platforms, including SQL Server upgrades, Azure migrations, database security, and performance optimisation. Gethyn also focuses on data analytics, helping companies drive real value from their data. A Microsoft Certified Trainer with over 200 courses delivered, Gethyn is the author of three books on building a data culture, SQL Server, and Azure IaaS. He shares his insights and expertise on his blog at gethynellis.com, helping businesses unlock the full potential of their data.