James’ background as an entrepreneur gives him a uniquely sympathetic view of the journey ambitious SMEs are on as he's lived the opportunities and challenges business’ face. He is a Jack of All Trades and a firm believer in the power of working collaboratively for common goals. James relies on a consultative approach to truly understand a client’s objectives and how they can be achieved, before matching them with bespoke solutions.

Before joining Dragon Argent, James built and exited two business intelligence brands working across multiple industries and geographic locations. As a commercially minded business leader and manager, James is a ‘generalist’ who quickly grasps interesting challenges.