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The Business Show

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James Watt

James Watt

Culture-Driven Entrepreneur, Visionary Leader of Disruptive Marketing, Best-Selling Author, & Co-Founder of BrewDog, BrewDog

James Watt is the visionary co-founder of BrewDog, a global craft beer powerhouse he transformed from a modest startup into a multi-billion-dollar brand. Known for his disruptive marketing strategies and innovative crowdfunding model, James redefined how businesses engage with their communities, leading BrewDog to become Scotland’s largest independent brewery and the 14th most valuable beer brand worldwide. The company now operates in 65 countries, employs nearly 4,000 people, and produces over 1 million cans of beer daily. Before founding BrewDog, James spent seven years as a captain of a North Atlantic trawler, an experience that shaped his resilience and bold leadership style. His journey from the high seas to the helm of a global brand is chronicled in his best-selling book, Business for Punks, translated into over 30 languages. Beyond his entrepreneurial successes, James is a sought-after investor, TED speaker, and advisor, recognised as the Great British Entrepreneur of the Year and honoured with an MBE for his contributions to entrepreneurship.

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