John contends it is the person not what they do that determined their trading success and that people in business are not necessarily business people – they are great and passionate painters dentists and widget makers but generally hopeless and bored by doing the other tasks like accounting or finance or sales or marketing or IT that are vital to success and that is why they buy a franchise because the franchisor takes care of a lot of these things but not all usually . He will share incites all along the franchisee journey to give the participant some no holds barred home truths that may frighten some and provide confidence to others as to if they are making the right choice to buy a franchise