Seden Gürcü is a distinguished entrepreneur and a recognized leader in the AI and advertising industries.
She is the Co-Founder and CEO of YW Istanbul & London, an AI-driven creative agency, where she integrates cutting-edge technology
with creative solutions to transform the advertising landscape. Additionally, she co-founded Adin.ai, an AI-native omnichannel
media planning platform that enables enterprises to optimize their advertising strategies
across multiple channels efficiently using data-driven insights.

Seden's innovative work has earned her multiple accolades on Fast Company's Female Entrepreneur lists,
highlighting her impact and leadership in the global business community. Currently, she is expanding her AI expertise through the Oxford AI Programme,
focusing on the practical applications of AI in business and marketing. This academic pursuit not only deepens her knowledge
but also enhances her ability to drive transformative growth and innovation across her ventures,
leading the advertising industry towards a technology-driven future.