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The Business Show

12th & 13th November 2025
Excel London

Speakers

White Label World Expo

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Sheryl Newman

Sheryl Newman

Founder & CEO, APPETITE

Sheryl founded Appetite, a Microsoft 365 technology provider, in 2016, during a recession. Since then, she has transformed it into a seven-figure, multi-award-winning, B Corp accredited business, all without external investment—a testament to her resilience and vision.

 

Sheryl's mission goes beyond just technology. Alongside her team at Appetite, she strives to be a reliable partner for small and medium-sized businesses, helping them make the most of their Microsoft 365 investment. With a strong focus on technology education and community, Appetite is redefining what it means to be a tech company.

 

Appetite is committed to clear communication, expert guidance, and empowering clients to gain clarity, confidence, and control. They provide advisory support, software, skills, and security services to boost growth, streamline operations, upskill teams, protect businesses, and leverage AI and automation—all while contributing to decarbonization goals. It's about putting people and technology first, driving results from a solid foundation.