In 2016, Tracy Irwin founded a six-figure, award-winning bookkeeping and accounting practice in the UK. She recently sold the business to focus on her growing coaching and mentoring business, The Time Freedom Alchemist, which she runs from her home in Spain.

She is a best-selling author, entrepreneur, and mentor with over 20 years of experience coaching individuals to grow their businesses, which led to the launch of The Time Freedom Alchemist in 2023.

TFA provides weekly business-focused posts and topical videos, plus masterclasses, workshops, and 1:1 coaching to help more business owners understand how to work on their business, not in it … and find more time freedom while doing that. Most importantly, she coaches methods to ensure they pay themselves what they are worth!

Everyone in the TFA Community can draw on Tracy's vast experience in educating her peers with her first-hand knowledge, empathy … and humour!