Rubbish Ideas is a UK-based circular economy design consultancy on a mission to create a waste-free world. They specialize in transforming linear business models into circular operations and have made significant contributions to the events industry. Their achievements include establishing closed-loop recycling systems for rPET cups, working with major international breweries and event companies. In addition, they have developed The Rubbish Portal, a cutting-edge waste tracking software that collects and reports recycling data for events, while providing tailored performance metrics and recommendations for improvement.