Participation in Superbrands is by invitation only, solely offered to the most outstanding brands, to confirm the brand's position, prestige, and leadership in their category. 

Brands achieving Superbrands Status and subsequent use of the 2024 'Britain's Choice' Award Seal are qualified by independent research carried out by leading research company Norstat across a sample of 5,400 Consumers and Business Decision Makers. 

Attaining Superbrands Status strengthens a brand's position, adds prestige, and reassures consumers and suppliers that they are buying the best brand in its category. 

Superbrands has been helping brands build recognition and trust in the UK for nearly 30 years.
Superbrands is a powerful brand sentiment benchmark for brands who've set the agenda, bucked trends and outwitted the competition.