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2024 50TH TBS KEYNOTE & PANEL AGENDA

The Business Show

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Why Today is the Best Time to Scale your Business

13 Nov 2024
Keynote Theatre 2 - Sponsored by Constant Contact

Erika founded her own small business in 2019. Her journey through the peaks and troughs of small business ownership,
combined with decades of finance and strategy experience in big business means she has a rock-solid understanding of the
growth challenges for business owners and how to overcome them.


So whether you're just starting out, seeking validation for existing strategies or looking for proven ideas to grow your business, come and learn from Erika:


• How being a small business is actually your superpower: Make the most of your agility to move quickly and win
against the big guys.


• How to market your business in minutes: Most small business owners are not marketers. They get stuck creating content, crafting the right message, and figuring out what parts of their marketing are working. Learn how to use tools like Constant Contact to create marketing campaigns across email and social media, leveraging AI to tailor your message.


• How to access help and expertise from partners: Small Business owners wear so many hats. It’s okay to seek help and guidance from experts where you lack the skills

Speakers
Erika Robinson, General Manager, UK - Constant Contact
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