Tradition to Trending: How The Spud Bros Created Global Jacket Potato Movement
14 Nov 2024
Keynote Theatre 2 - Sponsored by Constant Contact
In this keynote, Jacob will cover the exact strategy the Spud Bros used to grow from 0 to over 4 million followers in less than 12 months.
This strategy enabled the Spud Bros to transform a local business into an internationally recognised brand, with people travelling from around Europe and the US to get their hands on a classic British spud.
He will share the lessons he’s learned on creating a robust brand and give an honest account of the opportunities and challenges that have come with their rapid growth.
The audience will leave with actionable steps any business owner can take today, to start from zero on social media, grow a fanbase and radically transform their business in one year or less - with no paid advertising.
