How does AI affect marketing and advertising?

AI is reshaping advertising professionals' work, potentially shifting their focus towards higher-level creative direction and AI-prompted engineering. As AI tools become more powerful and user-friendly, creative ad professionals must leverage AI to push creativity and innovation, emphasizing new skills and mindsets. The implications are profound in the context of AI-native omnichannel media planning and optimization platforms like Adin.ai. Integrating sophisticated AI image generation tools into media planning and publishing workflows can drastically enhance campaign productivity and impact. While generative imagery AI tools democratize the advertising industry, Adin.Ai is democratizing the digital media planning industry. This combination drives transformative brand growth, offering advertisers unparalleled campaign agility and effectiveness. This reshapes the marketing and advertising landscape.