Why Brand Strategy is the Key to Growth.

Brand strategy is the key to unlocking your true potential and business growth.

It helps startups and scale-ups to differentiate and win market share. It helps investors achieve portfolio ROI. It is often a discipline that is overlooked, and yet it can fundamentally change your business.

A logo can elicit a deep and loyal emotional connection which can be an ‘ace’ card for businesses, for awareness and loyalty, as they grow in a sea of competition and price and product commoditisation. 

The brands that stand out – the brands that get that hockey stick growth that they’re looking for, are the ones that are willing to venture into bold conceptual creative, born out of their proposition. They stand for something and have an opinion.

This requires a brand strategy session with your key stakeholders involved. Once you have a brand strategy you can create a brand expression and evolve the messaging stemming from the brand purpose and audience insight, perfecting your product-market fit. This can lead to game-changing creative advertising campaigns, like Nike ‘Just Do It’ and help you to grow faster than your competition, whether you’re B2B or B2C.

In this seminar, I will take you through why I think brand strategy is the key to growth and what business problems it can solve. I will explain the difference between design assets versus creating a unique brand, and when and how to navigate the use of AI for cost efficiencies, not generic brands. I will give you a blueprint on how to create a brand strategy, and you can also see it in action with Expensify, the B2B fintech startup and how they used it to create the most elaborate product demo in history. See you there!