Importance of Content Audits for Content Marketing Success

Businesses often spend a great deal of time creating content, both for service and product pages, along with blogs, news items and guides, but rarely do businesses look at historical content and how well it’s performing. Is content from a year ago or five years ago driving traffic? Is it ranking well? Or is it actually holding the website and business back? 

During this seminar we’ll look at the importance of reviewing content, along with the steps to take to audit a website’s content to identify whether it should be updated, redirected, or deleted entirely. 

The actions you take following a content audit can have incredible results and enable you to supercharge your organic search potential, which essentially means, more people to your website, with a greater chance of converting them!