Lightbulb moment to listener – driving business through podcasting

Can podcasting bring true value to your business? How can you take advantage of the medium without wasting money or falling into the common pitfalls?

In this workshop, award-winning producers Katharine Kerr (Author of Step-by-Step Podcasting for Business) and Rick Simmonds (Podcast Pioneers) take you on a tour of the myths around podcasting. They’ll help you dream up  a programme that’s achievable, provides value to your customers and deepens engagement with your brand and work.

From crafting a unique concept that appeals to customers, to how to make the most of content you already have, envisioning what success looks like and measuring it, this workshop will help you go from lightbulb moment to listener and drive your business through podcasting.

Includes: 

• Common podcasting myths busted!

• how could you use audio to enhance your business (and when not to!)

• Tools and tips for DIY and when to outsource to audio experts

• How to stand out from the crowd!

• How much to invest in podcasting?

• What does success look like and how do you measure it?

• Can you make money from podcasting?

• What makes a hit?

• Your quick start-guide to setting up for podcast success

• Repurposing content for maximum engagement