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2024 The Business Show AGENDA

The Business Show

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From Vision to Victory: Effective Business Planning and Marketing

13 Nov 2024
Theatre 10

This talk is designed to empower entrepreneurs, business owners, and corporate leaders with the knowledge and tools needed to transform their business ideas into thriving realities.

This dynamic session will start with crafting a clear and compelling vision. Attendees will learn how to articulate their business concept in a way that inspires both themselves and potential stakeholders. Delving into the art and science of effective business planning, participants will discover how to create robust, flexible business plans that serve as roadmaps to success. Topics covered include:

  • Conducting thorough market research

  • Identifying target demographics

  • Analysing competitors

  • Setting realistic financial projections

  • Developing operational strategies

With a solid plan in place, the focus shifts to marketing - the engine that drives business growth. The seminar covers both traditional and online marketing techniques, including:

  • Building a strong brand identity

  • Crafting compelling value propositions

  • Utilising digital marketing channels effectively

  • Harnessing the power of social media

  • Implementing content marketing strategies

  • Optimising customer acquisition and retention

Participants will learn how to adapt their strategies to overcome common challenges and seize emerging opportunities in today's fast-paced business environment. 

Attendees will gain insights into measuring marketing ROI and adjusting tactics for maximum impact.

Join us for this transformative experience and take the first step towards revolutionising your business approach. Your journey from vision to victory starts here!

Speakers
Aatif Malik, Founder Tax Accountant – Franchise & Network - Tax Accountant - Specialist Tax Consultancy
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